SalesGadget is becoming Switchback Marketing. Same team, same services, same pricing.Learn about the change
Switchback Marketing
Our story

The story behind Switchback Marketing

Switchback Marketing is a marketing agency for roofing companies, founded by Aaron Thomas in 2018 as SalesGadget. The name changed because the story deserved a better fit. The team, the services and the pricing stay the same.

Find Your Route
Switchback Marketing badge with Cliff the mountain goat above a winding trail
From Aaron

Why I chose Switchback.

I wanted a brand that felt more fitting. Something with a story behind it, some personality, and room to become a fun lifestyle brand.

Switchback was my favorite because of the story behind it.

If you have seen a trail winding up a steep mountain, you have seen the idea. Instead of heading straight up the steepest section, switchbacks give you a more manageable route. You are still climbing. You still have a destination. You are just taking a smarter path to get there.

Building a business can feel like a climb. There are different routes, changing conditions and plenty of decisions along the way. Good marketing should help you choose your next move with more clarity.

The new brand gives us a way to tell that story, from the mountain-inspired logo to Cliff, our mountain-goat mascot. For our clients, the important part is simple: our team, services and pricing are staying the same.

Aaron Thomas
Founder, Switchback Marketing

The idea in four parts

Every brand piece has a job.

The mountainis the challenge.
The switchbackis the strategy.
Cliffis the guide.
The summitis the result.
What we hold to

How we work.

Smarter path

Strategy beats brute-force marketing. We decide where to go before we decide what to buy.

Trust through clarity

Plain reports, real numbers and straight answers, including when something isn't working.

Built for growth

Every route points toward paying customers, not likes or vanity traffic.

Tech enabled

We use AI to make sound strategy go further, with people checking the work.

By the numbers

The climb so far.

180+Roofing and home service clients
20,000+Leads generated for our clients
$150M+In client revenue our marketing contributed to
2018Founded as SalesGadget
~80%Of our clients are roofing companies
PABasecamp in Dover, serving the whole U.S.
The crew

A small team that does the work.

You talk to the people doing the work, backed by AI tools that handle research and reporting so the team can spend its time on strategy.

Strategy and adsPlans the route, builds Meta and Google campaigns, leads your check-in calls.
Marketing systemsSets up and runs your CRM, automations, text back and speed-to-lead AI.
VideoEdits your crew's clips into ads that look like your company.
Web designDesigns and builds websites and landing pages.
Cliff the mountain goat holding a trail map and pointing the way
Meet Cliff

A guide for the climb.

Cliff is our mountain-goat mascot. He brings the mountain-and-route idea into the brand: keep the destination in sight and pay attention to the next step. You'll see him around. The work stays focused on strategy.

Ready to find your route?

Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.

Find Your Route