Services

Roofing marketing services

Switchback Marketing covers the whole path a homeowner takes: getting found on Google, Facebook and AI assistants, starting the conversation fast, and following through with reviews, reactivation and reporting.

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Get found

Be the company homeowners see first.

Facebook and Instagram ads

Video-led Facebook and Instagram campaigns built from your own job sites.

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Local Services Ads and Google Ads

Pay-per-lead listings at the top of many local searches, plus search ads for roofing keywords.

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Local SEO and Google Business Profile

Show up in the map pack with a strong profile, steady reviews and pages worth ranking.

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AI Search Visibility New

Find out whether ChatGPT, Gemini and Google's AI Mode name you, then improve it.

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Roofing websites

Fast, mobile-first sites written to answer homeowners and turn visits into estimates.

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Start the conversation

Answer every call, form and message fast.

Speed-to-lead AI and automation

Missed-call text back, chat, CRM and an AI that answers new leads and books them.

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Follow through

Reviews, reactivation and reporting that close the loop.

Reviews and reputation

Review requests after every job, and one place to answer every review.

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Reactivation and reporting

Bring back old leads and past customers, and see which source booked which job.

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Roofing lead generation

See how these services work together to bring you exclusive roofing leads, and how we measure the cost of every booked appointment.

How it works

Ready to find your route?

Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.

Find Your Route