AI receptionist and speed-to-lead automation for roofers
A lead that waits goes cold. We set up the systems that answer and follow up for you: missed-call text back, website chat, a lead management CRM, call and lead tracking, review requests and reactivation campaigns. On Dominate, a conversational AI answers every new lead by text and voice and books appointments.
Updated November 10, 2026
Answer every lead faster.
These tools come with every package, so the leads your marketing earns don't leak out the bottom.
- Lead management CRMEvery call, form and message in one place, with the source attached.
- Missed-call text backA text goes out when a call is missed, so the homeowner doesn't call the next roofer.
- Website chat widgetVisitors can text you from your site, and the conversation lands in your CRM.
- Lead and call trackingKnow which ad, page or listing produced each lead.
- Review Boost and reactivationReview requests after jobs, and campaigns that bring back old leads and past customers.
- Speed-to-lead SMS and voice AI (Dominate)Conversational AI that answers new leads, qualifies them and books appointments, with hand-off rules you set.
From first ring to booked inspection.
Here's how a new lead moves through the systems we set up. Every step is logged in your CRM.
From an ad, Local Services, your website, a missed call or a referral.
A text goes out right away. On Dominate, the AI answers by text or voice, asks a few questions and offers times.
The appointment lands on your calendar and in your CRM, ready for your office to assign.
Reminders before the visit, follow-up if they go quiet, and a review request after the job.
What the AI does, and what it leaves to you.
- Answers new leads by text or phone in your company's name
- Asks the questions you approve: address, roof age, the problem, timing
- Offers times from your calendar and books the appointment
- Hands the conversation to your team when your rules say so
- Logs every conversation in your CRM
The route, step by step.
Map your lead flow
Where leads come from today, who answers them and where they get stuck.
Set up and connect
CRM, tracking, text back, chat and, on Dominate, the AI, connected to your calendar.
Test before go-live
We run test conversations and calls, and you approve the scripts and hours.
Watch and tune
We review conversations and results and adjust the flows over time.
The numbers on your report.
Straight answers.
What is missed-call text back?
When a call goes unanswered, the caller gets an automatic text so the conversation keeps going instead of going to the next roofer on the list.
Can I control what the AI says?
Yes. You approve the scripts, the hours it works and when it hands a conversation to your team. We test it before it goes live and review conversations to tune it.
Does this work with the CRM I already use?
Every package includes a lead management CRM. If you run jobs in another roofing CRM, we can usually connect the two with tools like Zapier or Make.
Which package includes the speed-to-lead AI?
The speed-to-lead SMS and voice AI is part of Dominate. Missed-call text back, website chat, the CRM, call tracking, Review Boost and reactivation are in every package.
What is an AI receptionist for a roofing company?
It's software that answers new leads by text or phone in your company's name, asks a few questions you approve and books an appointment on your calendar. Ours is the speed-to-lead SMS and voice AI included in Dominate.
Ready to find your route?
Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.