Facebook ads for roofing companies
Switchback Marketing builds and manages Facebook and Instagram ads for roofers. We plan the angles, edit video from your own job sites, write the copy, connect every lead to your CRM and move budget toward the ads that book appointments.
Updated November 10, 2026
Ads made from your real work.
Homeowners trust real crews on real roofs. We turn the clips you already shoot into ads, then manage the campaigns around your season and your market.
- Campaign strategyAngles for storm season, retail replacement, each service line and the neighborhoods around your jobs.
- Video editingUp to 5 new video edits a month on Scale and up to 10 on Dominate, plus 2 custom AI videos.
- CopywritingHooks, headlines and ad copy written for homeowners, not for marketers.
- Lead captureInstant forms or landing pages, connected to your CRM with an instant text back.
- Ongoing optimizationBudget moved toward the ads with the lowest cost per appointment, and new creative before old ads wear out.
Roofing ads built around real moments.
Nobody shops for a roof for fun. Good roofing ads meet homeowners when the roof becomes a problem, and show them a crew they can trust.
- Storm and hail responseAds that run in the neighborhoods hit after a storm, offering an inspection.
- Retail replacementFor aging roofs: what a replacement involves, your warranty and financing if you offer it.
- Neighborhood proofYour crew on a roof down the street, shared with the homeowner's permission.
- Service-line campaignsSeparate ads for roofing, siding, windows or gutters, each with its own offer.
- RetargetingReminders for people who visited your site or watched your videos.
The route, step by step.
Access and audit
You give us partner access to your Facebook page, ad account, Instagram and pixel. We review what has run before and what it cost.
Angles and creative
We pick the angles for your market, script the hooks and edit your crew's clips into ads.
Launch with tracking
Leads go into your CRM the moment they come in, tagged by campaign, with a text back right away.
Optimize and report
We shift budget toward what books appointments and walk through the numbers with you on your check-in calls.
The numbers on your report.
Straight answers.
Do Facebook ads work for roofing companies?
They can, when the offer, the creative and the follow-up all line up. Ads start the conversation. How fast you answer and follow up decides how many leads become appointments, which is why we build both.
Who makes the videos?
You or your crew record short clips on a phone at real jobs, and our editor turns them into ads. Scale includes up to 5 new video edits a month and Dominate up to 10. Both include 2 custom AI videos.
How much should a roofing company spend on Meta ads?
It depends on your market, season and goals. We set the budget with you on your strategy call and judge it by cost per appointment, not by clicks or likes.
Do you use lead forms or landing pages?
Both. We pick the one that fits the offer and the market, and every lead goes straight into your CRM with an instant text back.
What makes a good roofing Facebook ad?
A hook in the first few seconds, a real crew or a real roof, one simple offer such as a free inspection, and a short form. Homeowners respond to work they recognize, so we build ads from your own footage.
How soon do Facebook ads bring in leads?
Campaigns can start collecting leads soon after Meta approves the ads. The first weeks show which angles and audiences book appointments, and we shift budget toward those.
Ready to find your route?
Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.