Google Ads and Local Services Ads for roofers
We set up and manage Google Local Services Ads, the pay-per-lead listings at the top of many local searches, and Google search ads for roofing keywords. Every lead is tracked into your CRM so you can see what each one cost and whether it booked.
Updated November 10, 2026
Be there when they search.
A homeowner searching for a roofer has a need right now. These ads put you in front of them at that moment, and the tracking shows which searches turn into jobs.
- Local Services Ads setupProfile, service categories, service areas, hours and the documents Google asks for.
- Budget and biddingWeekly budget set around your capacity and season.
- Lead review and disputesWe check your leads and dispute the ones Google allows you to.
- Google Ads campaigns (Scale)Keyword research, ad copy, negative keywords and conversion tracking.
- Landing pages and call trackingPages built for the search, and calls tracked back to the campaign.
Pay per lead, or pay per click.
Searches worth paying for.
We bid on searches that show a need and a place, and block the ones that waste budget.
Searches we target
- roof replacement
- roof repair near me
- roofing contractor near me
- storm damage roof repair
- emergency roof repair
- roof inspection
- metal roof installation
- flat roof repair
Searches we block
- roofing jobs
- roofer salary
- DIY roof repair
- shingles for sale
- roofing school
The route, step by step.
Verify and set up
We prepare your Local Services profile and walk you through Google's verification.
Choose services and areas
Match categories and service areas to the jobs you want most.
Launch and track
Calls and messages flow into your CRM, tagged by source.
Tune every month
Adjust budget, areas, keywords and negatives based on cost per booked appointment.
The numbers on your report.
Straight answers.
What's the difference between Local Services Ads and Google Ads?
Local Services Ads appear at the top of many local searches and you pay per lead. Google Ads are search ads where you pay per click and choose the keywords. Many roofing companies use both.
Do you handle the Local Services Ads verification?
We guide you through it and prepare what Google asks for. Google runs its own checks, such as license, insurance and background checks, and sets its own timing.
Can I get credit for bad Local Services leads?
Google lets advertisers dispute some leads, such as wrong services or areas. We review your leads and dispute the ones that qualify.
Is Google Ads included in every package?
Local Services Ads setup and optimization are in every package. Google Ads creation and management is part of Scale.
How does Google rank Local Services Ads?
Google says it weighs your bid, your responsiveness to inquiries (missed calls can hurt), how relevant your business is to the search, which lead types you accept, and your profile quality: rating, number of reviews, response time and photos.
Which roofing keywords are worth paying for?
Searches with a clear need and a place, such as roof replacement, roof repair near me and storm damage roof repair. We block searches from job seekers, do-it-yourselfers and people shopping for materials.
Ready to find your route?
Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.